When you think about your style – particularly those things that define your signature look – what three words come to mind? Quick … take a moment to jot them down.

Maybe you described your fashion sense as bold, authentic and confident. Or, perhaps you think of yourself as elegant, casual and effortless.

No matter which words you chose, give yourself a huge pat on the back! You’ve just established your style identity. Simply put, it’s a self-described list of qualities that you believe makes you unique or distinct. And, it’s the first step in helping you determine what will ultimately become your signature style.

Now, take another look at your list of words, then think about your favorite “go-to” outfit. Are the clothes a reflection of the words you selected? Odds are they aren’t.

That’s because our style identity is based largely on how we see ourselves, not necessarily on how others see us.

Signature style is designed to give others insight into who you are. And, when you think about the fact that first impressions are lasting, the million dollar question becomes:  What do you want people to know about you?

That’s why the words you choose are important. They’re what helps you understand that thing that makes you different. What makes you stand out. What makes you uniquely you. Essentially, it’s your brand.

As you start to work through the process, here are some questions to consider:

1) What’s your motivation for creating a signature look?

2) What would you like it to do for you?

3) What about your style/look makes you feel confident?

4) What about your style/look makes you feel insecure?

5) Think of your favorite style maven. What is it about that person’s style that inspires you?

6) When people look at you, how do you want them to think of you?

These are just a few of the questions that will help you get focused and find your style identity. I’d love to hear about your process. Leave a comment below and tell me about the words you chose and if the questions I asked made you think differently about your personal style.